NEGRENSE COMPANY BAGS SECOND PLACE AT IFEX
Herbanext Laboratories, Inc., a Negros-based company manufacturing health food products and herbal supplements under the Daily Apple brand won second place in the Trendy Awards at the 8th International Food Exhibition (IFEX) of the Department of Trade and Industry – Center for International Trade Expositions and Missions. Held from May 12 – 14, 2011 at the SMX, the IFEX is the country’s premier annual showcase of Philippine food and beverages. Competing among 22 nominees, Herbanext’s Sweet Roselle Chips impressed a panel of judges that included culinary greats and well-known celebrities such as Nancy Reyes-Lumen, editor in chief of leading culinary publication Cook Magazine; Glenda Barreto of Via Mare; Claude Tayag of Bale Dutung; Margarita Fores of CIBO; Ige Ramos, food writer and designer; Cecil Zamora-Van Straten, lifestyle columnist of the Philippine Star; Raul Virtudazo, news anchor of DZBB; and Nora Daza, national culinary icon.

Accepting the Trendy trophy at the awarding ceremony is Ms. Ruby Cruz, managing director of Daily Apple Store, distributor of Herbanext products, flanked by Ms. Rosvi Gaetos (left), Executive Director of CITEM, organizer of the IFEX, and Felicitas Agoncillo-Reyes BOI Director (right).